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There are certain things you should expect from your online registration provider, such as secure payments, promo codes, and volunteer management. Below are a few questions you should ask your registration provider to ensure you and your participants remain happy.

1. Do you promote races in my area using my participant emails?

Some registration companies use your mailing list to promote competing races in your area.

2. Do you make money off the advertisements on my registration page?

This is a popular revenue stream that according to our research most participants would rather do without. Furthermore, if you are bringing the traffic to the site, should you not get a cut?

3. Why am I signing a contract?

GOOD QUESTION. Should I not WANT to use your services year after year?

Suggested Reading: Why Race Directors Should Not Sign Contracts

4. Do my participants like being bombarded with additional items at the end of the checkout process? (ex. magazine subscriptions, gels, etc.)

Some folks believe it is best to sell when people already have their credit cards out.

Whether you are a rookie race director or a seasoned vet, it is your responsibility to ask the difficult questions when it comes to registration, timing, shirt production, etcetera.

Suggested Reading: What Participants Expect At A Road Race

Your participant’s expectations are higher than ever, and by doing your due diligence, you can be sure that your race will remain on people’s calendar.


Brandon Laan

Brandon is a dad, runner, race director and endurance industry specialist. He spends the majority of his time coaching the sales team at Race Roster while co-directing The Rock The Road 10K. He spent his undergraduate days at Western University before fleeing to Hawaii Pacific University for graduate school. He recently pushed his twin girls, Emma and Sydney to a 1:14 half marathon and is a former winner of The GoodLife Toronto Marathon and Silver Medalist at The Canadian Marathon Championships.